Why you can’t create award winning campaigns in silos
January, 10 2019
All of your departments need to work together to create strong, integrated campaigns - here's why and how to do it better.
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How to sell more without spamming your customers
December, 13 2018
We all know persistence is an important part of sales, but there are lines salespeople often cross. Find out how you can still grow your sales...
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What to expect from a comm strat
November, 29 2018
A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains...
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Why problem-centric selling is one of the most important things you can do for your business
November, 15 2018
Many companies are way too focused on themselves! I went to an INBOUND 18 session that focuses on businesses going back to solving for their customer.
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There is Absolutely Such A Thing as a Stupid Question
November, 1 2018
Social media community managers deal with the worst! Here are some tips for you - the every day consumer - on how to message brands on their social...
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[CASE STUDY] The Ignis launch: an integrated marketing success
October, 18 2018
Penquin worked with Suzuki to launch the Ignis, a new crossover to join the South African market.
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