Why onboarding is crucial to the success of your marketing strategy
May, 10 2018
Nobody knows your business as intimately as you do, that’s what makes the onboarding process so important. Onboarding allows your marketing agency to...
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Future Ad Africa 2018: key takeaways and Tweet roundup
April, 26 2018
The digital wave is hitting Africa, will your brand keep up? Veronica Wainstein, Penquin’s MD, spoke at the Future Ad Africa 2018 conference and here...
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Did you know the effort that goes into a blog post?
April, 12 2018
Do you know how much work it takes to write quality blog content and articles? At Penquin, we write our own content and have been running our blog...
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Advertising hits and misses of 2018 (so far)
March, 29 2018
Image source: Real Gist From Amazon’s Alexa losing her voice, to Doritos’ #ladychips debacle here’s our list of our favourite (and not so favourite)...
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The New Gung Ho: Vulnerability in the Working Environment
March, 15 2018
One thing our MD, Veronica Wainstein, has learnt is that it is in vulnerability that you learn to show your strength. I clearly recall early in...
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