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Tell a story, sell a product
September, 29 2016 Veronica Molelee

Marketing your brand is about more than putting a price to your product; it’s about connecting with your audience and selling them on what your brand...

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Project management
The project management mistakes you're making
September, 5 2016 Penquin

It’s important to plan, organise and manage your efforts when it comes to various projects. However, this can go wrong very quickly when not well...

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Good-bye Millennials, hello Generation Z
August, 31 2016 Keleabetsoe Rammopo

If you’re finally clued up on Millennials, we’ve got news for you. There’s a new kid on the block: Generation Z, and they’re creating quite a stir. ...

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Customer experience goes digital
August, 5 2016 Alison Leishman

Customer experience has changed considerably since the digital world has transformed the way we think, experience and make decisions. Gone are the...

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Content distribution and how it powers inbound marketing
June, 9 2016 Veronica Molelee

Distribution is the key difference between a bestseller and dud, or a random pic becoming a meme. In inbound marketing, great content might be the...

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South Africans and Online Shopping: Where Customer Experience Matters
June, 6 2016 Nicole Glover

Since the turn of the century, South Africa’s internet penetration has exploded from less than 10% of the population having access to the...

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