How to measure your marketing agency
June, 21 2018
Partnering with the right agency can deliver astounding results for your business. Here’s how you can tell if your current marketing strategy is...
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The journey of a brief
June, 7 2018
Why does a tight brief play a crucial role in delivering exceptional creative? Follow the journey of a brief from concept to creation, and find out...
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[Checklist] Conflict resolution tips: how to handle objections and criticism
May, 24 2018
Nobody enjoys conflict but unfortunately it’s part of life. There are, however, several ways to help defuse a conflict situation, and even turn it...
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Why onboarding is crucial to the success of your marketing strategy
May, 10 2018
Nobody knows your business as intimately as you do, that’s what makes the onboarding process so important. Onboarding allows your marketing agency to...
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Future Ad Africa 2018: key takeaways and Tweet roundup
April, 26 2018
The digital wave is hitting Africa, will your brand keep up? Veronica Wainstein, Penquin’s MD, spoke at the Future Ad Africa 2018 conference and here...
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Did you know the effort that goes into a blog post?
April, 12 2018
Do you know how much work it takes to write quality blog content and articles? At Penquin, we write our own content and have been running our blog...
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