Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads
March, 10 2016
Movies, TV series, books and theatre all have one thing in common: They tell stories. Whether abstract or direct, and whatever genre, people engage...
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Expert answers: Why activations are integrated marketing gold
February, 22 2016
These days, it looks more and more likely that technology will take over the world, with the prominence of digital marketing and online buying habits...
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Social media and your identity: where one ends and the other begins
February, 4 2016
Who are you in the biggest connected network known to man? Find out how social media has changed not only our personal lives, but the way we do...
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Surplus Budget: It’s not the Nightmare Before Christmas
November, 11 2015
For most people, getting a wad of spare cash before Christmas is a cause for celebration and excitement. For marketers, the buzz isn’t that...
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Getting Started: Selling to the Right Crowd
October, 29 2015
Finding your target audience When you start your business or move into new territory with an existing business, your marketing strategy can be one...
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10 Smart Steps to Boost Your Audience Engagement
October, 27 2015
You know that consumers are a key resource in successful marketing campaigns. Once you have secured their attention they can become the ultimate...
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