The future of media: technology, storytelling and culture
August, 10 2017
Programmatic media is disrupting and restructuring traditional advertising. Here’s how you can amplify your brand’s message using these three...
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To outsource or not? 6 surprising benefits of working with a marketing agency
July, 20 2017
Collaborating with a marketing agency can free you up to shine in your core role. Getting to grips with the complex and challenging world of...
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11 reasons you're not seeing ROI on your marketing spend
June, 15 2017
These days, marketing budgets are tight and every cent spent needs to be accounted for. That makes calculating a correct ROI (return on investment)...
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Why you should partner with another brand
June, 8 2017
Here we look into the benefits of strategic brand partnerships (co-branding) and how they can be used to get maximum marketing campaign traction. ...
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The Kardashian phenomenon: social media is mass media [LONG FORM]
June, 1 2017
Image source: Galore Take a look at the rise of social media as mass media in society and how the Kardashians leveraged social media to build their...
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The challenges of being a female leader
May, 18 2017
Penquin’s MD, Veronica Wainstein, writes about her rise through the glass ceiling and the challenges other women face doing the same. I’ll be frank...
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