The 6 instances where expectations didn’t match reality in the world of marketing
May, 31 2019
Marketing has evolved significantly over the years and so have clients’ expectations of marketing agencies. Here are six main expectations that are...
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South African social media accounts to inspire you
May, 16 2019
Social media is a tough game today, but there is some pretty inspirational stuff out there. Here are our favourites.
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What is a brand strategy?
April, 18 2019
Do you want to take a closer look at your marketing strategy but not sure where to start? How about nailing one of the keys to success - your brand...
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The integrated marketing mix: translating the 4 P's into the 4 C's
April, 4 2019
Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and...
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A brief is a process not a product! Understand your briefing checklist
March, 21 2019
Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to help guide the briefing...
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Marketing trends: prepare yourself for 2019
March, 7 2019
Penquin MD, Veronica Wainstein, takes a look over her shoulder at what worked and what didn’t in 2018, and gazes into the crystal ball for 2019’s...
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