Quick wins: what are they, why you need them, and when you don’t
April, 16 2020
Quick wins are great to boost morale but they can be a hindrance to your business growth - here’s how to tell when to strive for a quick win and...
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Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]
March, 19 2020
Will an outsourced or in-sourced marketing solution help your business hit its targets? We examine the competency, capacity, and costs of these two...
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7 Key takeaways from Web Summit
February, 20 2020
Three of Penquin’s team members headed to Lisbon to attend the most innovative tech conference in 2019. Here are 7 takeaways you can use in 2020 to...
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Super Bowl 2020: Our best (and worst) ads
February, 14 2020
Another Super Bowl has come and gone, and boy, did we enjoy analysing the (rather short) ads. Some good, some bad - here’s a list of the ads we think...
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Can you trust your advertising agency with your data?
January, 29 2020
This is no “due diligence” post - cyber security will be our biggest challenge in times to come! Make sure you can trust your agency with your data.
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How to choose the right agency for your small business
December, 19 2019
Full-service marketing agencies in South Africa don’t often cater to small-to-medium enterprises. But that shouldn’t deter you from trying to find an...
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