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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Looking back on 2018: we soared higher than ever before.

Posted by Veronica Wainstein on February 7, 2019 at 7:24 PM

We recap some of our highlights from the year - from Comic-Con to our company re-branding.

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Topics: Strategy

Dear media owners: the cost of products vs. the cost of media

Posted by Veronica Wainstein on January 24, 2019 at 7:58 PM

Before asking for sponsorship fees from brands, media owners should consider the cost of the products being sponsored - this in itself is a form of payment.

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Topics: Marketing

Why you can’t create award winning campaigns in silos

Posted by Ryan Nofal on January 10, 2019 at 7:10 PM

All of your departments need to work together to create strong, integrated campaigns - here's why and how to do it better.

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Topics: Marketing

How to sell more without spamming your customers

Posted by Veronica Wainstein on December 13, 2018 at 7:44 PM

We all know persistence is an important part of sales, but there are lines salespeople often cross. Find out how you can still grow your sales without harassing your customers. 

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Topics: Strategy

What to expect from a comm strat

Posted by Veronica Wainstein on November 29, 2018 at 8:01 PM

A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains what goes into a good communication strategy in this post.

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Topics: Strategy

Why problem-centric selling is one of the most important things you can do for your business

Posted by Ryan Nofal on November 15, 2018 at 7:51 PM

Many companies are way too focused on themselves! I went to an INBOUND 18 session that focuses on businesses going back to solving for their customer.

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