2020 and beyond: marketing predictions post COVID-19
November, 12 2020
The tectonic plates are shifting under our feet, but what world are we left with? The Penquin team makes some educated guesses about the future of...
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Shifting to hybrid events for a festive end to 2020
October, 30 2020
Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events...
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Should your brand participate in Black Friday in 2020?
October, 22 2020
COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...
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Always-on vs. campaign-based marketing during uncertain times
September, 23 2020
How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...
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How Penquin continues to improve my marketing
September, 3 2020
What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when...
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6 Metrics that matter: How to measure your marketing
August, 20 2020
With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?
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