Why you should consider a virtual or hybrid year end event

Shifting to hybrid events for a festive end to 2020

October, 30 2020 Michele Rogers

Virtual events became “the new normal” in 2020. We navigated through the COVID storm and learned a lot of lessons along the way. While live events...

Black Friday sale sign on storefront window with people walking in the street

Should your brand participate in Black Friday in 2020?

October, 22 2020 Nicole Glover

COVID and South Africa’s downgrade to junk status has placed a lot of strain on the local and global economy. With marketing budgets being...

Which is better: always-on or campaign-based marketing strategy

Always-on vs. campaign-based marketing during uncertain times

September, 23 2020 Nicole Glover

How do you approach your marketing strategy – especially during tough economic times? Do you believe it’s best to have something always ticking away...

Brendon Carpenter and an orange Suzuki S-Presso at the virtual launch event in Cape Town, South Africa

How Penquin continues to improve my marketing

September, 3 2020 Ryan Nofal

What are the benefits of outsourcing your marketing efforts? I’ve worked with Penquin for many years, but they pulled out all the stops when...

How to measure your marketing efforts | Smiley face painted on a wall

6 Metrics that matter: How to measure your marketing

August, 20 2020 Penquin

With so many metrics available across various analytics tools, how do you know which ones are important for the overall ROI of your business today?

Friends scene with Ross, Rachel and Chandler moving the couch

Think fast and pivot! How to turn your next event into a virtual event

August, 5 2020 Michele Rogers

You’ve been working for months planning a magical in-person event, but the unexpected check-in of the COVID attendee has left you with big decisions...

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