Dear media owners: the cost of products vs. the cost of media
January, 24 2019
Before asking for sponsorship fees from brands, media owners should consider the cost of the products being sponsored - this in itself is a form of...
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What to expect from a comm strat
November, 29 2018
A communication strategy is essential for a good marketing strategy - but it isn’t a marketing strategy itself. Our MD, Veronica Wainstein, explains...
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Why problem-centric selling is one of the most important things you can do for your business
November, 15 2018
Many companies are way too focused on themselves! I went to an INBOUND 18 session that focuses on businesses going back to solving for their customer.
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There is Absolutely Such A Thing as a Stupid Question
November, 1 2018
Social media community managers deal with the worst! Here are some tips for you - the every day consumer - on how to message brands on their social...
Read More![Report card: how to grade your client service team [INFOGRAPHIC]](https://blog.penquin.co.za/hubfs/penquin%204.png)
Report card: how to grade your client service team [CHECKLIST]
August, 23 2018
Imagine if you could grade your client service team at your advertising agency, giving them a report card on their service. What would you score...
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Be awesome... or die trying! (You ain't nothin' if you don't have soul)
August, 6 2018
Our new look is s**t hot, there’s no denying it. Here’s what Penquin’s Panda has to say about his new crib, new website and re-ignited passion for...
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