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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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The 6 instances where expectations didn’t match reality in the world of marketing

Posted by Sean Devlin on May 31, 2019 at 7:00 PM

Marketing has evolved significantly over the years and so have clients’ expectations of marketing agencies. Here are six main expectations that are far from the reality of the world of marketing.

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South African social media accounts to inspire you

Posted by Nicole Glover on May 16, 2019 at 7:10 PM

Social media is a tough game today, but there is some pretty inspirational stuff out there. Here are our favourites.

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Topics: Media

Understanding media strategy and why it matters

Posted by Shaun Frazao on May 2, 2019 at 7:04 PM

We firmly believe that it’s only with a strong framework and a good strategy that you can make some amazing marketing. Here’s the low down on media strategy and why it matters. 

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Topics: Media

What is a brand strategy?

Posted by Shaun Frazao on April 18, 2019 at 3:01 PM

Do you want to take a closer look at your marketing strategy but not sure where to start? How about nailing one of the keys to success - your brand strategy.

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Topics: Strategy

The integrated marketing mix: translating the 4 P's into the 4 C's

Posted by James Hodgson on April 4, 2019 at 7:59 PM

Every winning integrated marketing strategy has to include the right elements of the marketing mix. To help you do this, you can use the four P’s and four C’s.

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Topics: Strategy

A brief is a process, not a product! Understand your briefing checklist.

Posted by Penquin on March 21, 2019 at 8:13 PM

Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to guide the briefing process.

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Topics: Creative

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