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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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The mother of all F@&k ups

Posted by Veronica Wainstein on December 14, 2017 at 8:00 PM

Our MD, Veronica Wainstein, talks about the importance of creating a culture that allows failure in your company.

We have all heard the motivational statements that keep getting drummed into us that failure or adversity are good because we learn and grow from our mistakes more than our successes.  These can really become tiresome, because it’s always so much easier said than done.  At the end of the day, no one likes to fail, no one likes the feeling of losing and no one looks forward to the learning.  The reality is that only hindsight gives us the understanding that failing was actually the best thing that happened.

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Topics: Strategy

Suzuki: Brand of the Year 2017 [video]

Posted by Neil Robertson on November 30, 2017 at 8:00 PM

South Africa had a challenging economic year, but despite our downgrade to junk status, Suzuki's market share grew. Here’s how they did it…

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Topics: Strategy

You should probably take me seriously

Posted by Nicole Glover on November 16, 2017 at 8:01 PM

Our social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to.

Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, and a place merely for dank memes and selfies.

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Topics: Media

Grow with empathy

Posted by Veronica Wainstein on November 9, 2017 at 8:56 PM


As promised, I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market.

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Topics: Strategy

Creative process – wait, isn’t that an oxymoron?

Posted by Veronica Wainstein on November 2, 2017 at 8:00 PM

How do you push your team to be more creative? It might sound counter-productive, but a good process could help!

Pairing the word ‘process’ when you’re working with ‘creative’ seems unlikely, but I was enlightened by the idea that process is essential to creative.

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Topics: Strategy

How junk status will affect your marketing

Posted by Mandy Davis and Veronica Wainstein on October 26, 2017 at 8:00 PM

Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI.

If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place.

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Topics: Strategy

Social media image sizes

Posted by Nicole Glover on October 22, 2017 at 1:00 PM

It’s hard to keep up with ever-changing social media image dimensions. Bookmark this cheat-sheet to quickly and easily resize your images across platforms.

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Topics: Media

How do you measure creative?

Posted by Veronica Wainstein on October 19, 2017 at 7:55 PM

It’s one thing when you have data to measure the success of your marketing strategy, but it’s often difficult to put a number to creative content. Here’s some tips to help you analyse the performance of your creative content.

People often confuse creative (the noun) with creativity and creative (the adjective). Before we talk about how to measure creative, let’s start off with a working definition of what “creative” is - in the marketing sense of the term.

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Topics: Creative

INBOUND17 | Tweet Round-up

Posted by Ryan Nofal on October 12, 2017 at 8:00 PM

This week two of our teammates were in Boston, where they attended INBOUND17, the world's biggest inbound conference, hosted by HubSpot. Our client services director, Ryan Nofal, wasn't able to attend this year - so he's been following the event on social media. Here's some of his favourite tweets from the big event.

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Topics: Strategy

Winning on LinkedIn

Posted by Veronica Wainstein on October 5, 2017 at 8:00 PM

LinkedIn is more than just a place where you find opportunities; it’s a place where opportunities find you. 

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Topics: Media

The Beauty of it: The Beast of it

Posted by Veronica Wainstein on September 29, 2017 at 2:37 PM

This week HubSpot is hosting the world's premiere inbound marketing event - INBOUND17. Veronica Wainstein, Penquin MD, shares her experiences of the first day with inbounders from around the globe, joining talks and events that inspire and innovate marketing.

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Topics: Strategy

How to live tweet like a pro!

Posted by Nicole Glover on September 28, 2017 at 3:09 PM

Learn the best tips and tricks for live-tweeting events like a pro.

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Topics: Media

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