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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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Understanding media strategy, media planning and media buying

Posted by James Hodgson on November 14, 2019 at 8:22 AM

Media buyers, media planners, and media strategists are all equally valuable to marketing success. We firmly believe that it takes a strong framework and a good strategy to make an organisation’s marketing amazing. This is only possible with a strong team of experienced and skilled people.

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Topics: Strategy, Media

Beginner’s guide to ecommerce for start-ups and SMEs

Posted by Rodney Laws on October 23, 2019 at 10:57 AM

Small can be powerful, especially in the digital age. If you’re wondering how a small business can compete with global giants like Amazon and established local e-commerce sites like Takealot.com, this article is for you!

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Topics: Strategy, Marketing

How to choose the right influencers for your brand

Posted by Nicole Glover on October 17, 2019 at 11:03 AM

Influencer marketing can extend your social reach (or laser-target your message), but only if the influencer you partner with is a good fit for your brand. Here’s a few expert tips to help you find the right partners, as well as a look at six of South Africa’s top influencers.

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Topics: Media

What being an independent agency means for us

Posted by Veronica Wainstein on September 30, 2019 at 2:36 PM

Fully independent, full-service marketing agencies in South Africa are few and far between. Our independence is the fuel that drives us to provide award-winning integrated marketing campaigns.

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Topics: Marketing

Social round-up and key takeaways from INBOUND19

Posted by Penquin on September 13, 2019 at 2:24 PM

Our team recently attended INBOUND19 in Boston, USA. Here’s a round up of the best social posts and key takeaways from the event.

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Topics: Marketing

10 website terms to make you sound like a pro

Posted by Veronica Wainstein on August 23, 2019 at 7:00 PM

Often, we find that the terms used when speaking about websites can be quite difficult to wrap your head around. And so, we've listed 10 need to know website terms that will help you sound like a pro.  

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Topics: Marketing

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