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Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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The growth of mobile in Africa

Posted by Kefentse Masuku on September 21, 2017 at 8:00 PM

Sub-Saharan Africa has the fastest growing mobile market in the world, according to the annual GSMA Mobile Economy Report (2017). Here’s what you need to know.

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Topics: Creative

Who we’re looking forward to seeing at #INBOUND17

Posted by Veronica Wainstein and Lisa Singh on September 14, 2017 at 7:50 PM

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Topics: Strategy

3 examples of successful marketing integration

Posted by Veronica Wainstein on September 7, 2017 at 8:00 PM

Marketing integration is more important than ever, merging the physical and digital worlds to create a consistent, memorable brand image. Here’s how to do it right!

Integrated marketing communication (IMC) has changed from being a customer-facing process to a customer-centric system and is the past, present and future of marketing.

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Topics: Strategy

How to protect your social media profiles from cyber attacks

Posted by Veronica Wainstein on August 31, 2017 at 8:00 PM

Getting hacked can have devastating effects on your business and reputation. Here’s how you can protect your social media profiles from malicious attacks.

It took only one attempt for Russian hackers to make their way into the computer of a Pentagon official. But the attack didn’t come through an email or a file buried within a seemingly innocuous document” writes Sheera Frenkel, journalist at the New York Times. “A link, attached to a Twitter post put out by a robot account, promised a family-friendly vacation package for the summer.”

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Topics: Media

How a hashtag can integrate your marketing campaign

Posted by Ryan Nofal on August 24, 2017 at 8:00 PM

Once known as the pound sign, the # is now the most popular method of categorising content on social media. Here’s how you can use hashtags to amplify your content and integrate you online and offline marketing campaigns.

From #FeesMustFall to #MotivationMonday, you’ll find hashtags starting conversations and uniting groups on social media platforms all over the internet.

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Topics: Media

Remaining agile in interesting times

Posted by Veronica Wainstein on August 17, 2017 at 8:00 PM

Embracing change can be scary but agility, in the form of small incremental changes, is the key to success. Here’s how you do it...

We’re lucky enough to be living in very interesting times. Advanced technology, artificial intelligence and automation are pushing humanity toward a global village, where space and time are no longer barriers to communication. There are only really two ways that we can approach this change and disruption: we can hide our heads in the sand and pretend it isn’t happening, or we can face it head on, and embrace change for what it is. A new challenge.

Let’s face it, most of us are not as open to change as we like to think we are. Change is hard. We tiptoe around it, hoping not to upset the applecart - and for good reason.

What if we fail?
We’re all terrified of failure, and the fallout that follows. We’re afraid of embarrassment, being blamed, or getting fired, and this has us erring on the side of caution rather than risking a change.

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Topics: Strategy

The future of media: technology, storytelling and culture

Posted by Kefentse Masuku on August 10, 2017 at 8:00 PM


Programmatic media is disrupting and restructuring traditional advertising. Here’s how you can amplify your brand’s message using these three variables.

Attending the International Festival of Creativity is definitely one of the items on my bucket list. Every year I follow the lead-up to the Cannes Lions, to see who’s been nominated, and who’s going to be on this year’s guest speaker’s list.

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Topics: Media

Activations case study: Microsoft South Africa Xbox One Holiday Road Show

Posted by Andries Van Wyngaard on August 3, 2017 at 7:50 PM

Brand activations are the best way to get your new product into the hands of consumers, creating brand awareness in an engaging environment.

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Topics: Creative

Smarter selling: How to close a sale in 5 steps

Posted by Ryan Nofal on July 27, 2017 at 7:50 PM

Is it possible to up the success rate of your sales team? This post has some tips on how to close a sale, using integrity and authenticity.

Converting leads into sure-fire sales: it’s the ultimate end goal of all your marketing efforts. So how can you make sure that all your hard work creating buyer personas, streamlining your marketing strategy and handpicking your perfectly-crafted content will be converted into sales when all is said and done?

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Topics: Marketing

To outsource or not? 6 surprising benefits of working with a marketing agency

Posted by Veronica Wainstein on July 20, 2017 at 8:00 PM

Collaborating with a marketing agency can free you up to shine in your core role.  

Getting to grips with the complex and challenging world of marketing may seem like a minefield, especially when a bulletproof marketing strategy is one of the cornerstones of growth and success. Trying to juggle strategy, implementation, branding, social media and getting a handle on the dizzying world of digital – all while measuring metrics and analysing return on investment – it’s enough to give anyone a headache.

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Topics: Strategy

12 tell-tale signs your marketing team is overwhelmed

Posted by Veronica Wainstein on July 6, 2017 at 8:00 PM

 

If your marketing department is beginning to look like the cast from The Walking Dead, it’s probably time to consider outsourcing to an agency.

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Topics: Strategy

Should sales be involved in digital marketing?

Posted by Penquin on June 22, 2017 at 8:00 PM

Sales and marketing absolutely need to be aligned; here’s how best to integrate the two in the digital space.

The title of this post is a bit misleading because this really isn’t a topic for debate. Sales should absolutely be involved in digital marketing, unless you want your brand to get left in the dust. By now, savvy marketers have realised that the silos and the silent rivalry separating sales and marketing teams are bad for business.The smart question is: how can you get your sales team inspired to get stuck in when it comes to digital marketing?

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Topics: Marketing

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