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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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A brief is a process, not a product! Understand your briefing checklist.

Posted by Penquin on March 21, 2019 at 8:13 PM

Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to guide the briefing process.

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Topics: Creative

Marketing trends: prepare yourself for 2019

Posted by Veronica Wainstein on March 7, 2019 at 8:02 PM

Penquin MD, Veronica Wainstein, takes a look over her shoulder at what worked and what didn’t in 2018, and gazes into the crystal ball for 2019’s marketing trends...

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Topics: Marketing

Where are we headed?  The future of technology

Posted by Veronica Wainstein on February 21, 2019 at 7:34 PM

Our MD, Veronica Wainstein, headed to the WebSummit global conference in Lisbon. Here are her key takeaways.

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Topics: Marketing

Looking back on 2018: we soared higher than ever before.

Posted by Veronica Wainstein on February 7, 2019 at 7:24 PM

We recap some of our highlights from the year - from Comic-Con to our company re-branding.

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Topics: Strategy

Dear media owners: the cost of products vs. the cost of media

Posted by Veronica Wainstein on January 24, 2019 at 7:58 PM

Before asking for sponsorship fees from brands, media owners should consider the cost of the products being sponsored - this in itself is a form of payment.

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Topics: Marketing

Why you can’t create award winning campaigns in silos

Posted by Ryan Nofal on January 10, 2019 at 7:10 PM

All of your departments need to work together to create strong, integrated campaigns - here's why and how to do it better.

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Topics: Marketing

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