Ego measurements vs real measurements

January, 23 2017 Marnelle van der Merwe

The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital...

Four advertising campaigns that changed the world

January, 17 2017 Penquin

Advertising has the ability to shape perceptions, to make a difference and - yes - even to change the world! Advertisers are trying to sell a...

Great ways to stumble across killer content ideas

January, 10 2017 Penquin

With content marketing on the rise, one of the biggest challenges for marketers is coming up with new and interesting content ideas that sets you...

Our podcast of the month: Social Media Marketing Happy Hour

January, 5 2017 Tokiso Molefe

Keeping up with a busy schedule and staying ahead of the game at the same time, can be a little tricky for today’s marketer, and podcasts have...

Does working by the hour make you more productive?

January, 2 2017 Annemie Burger

It’s not uncommon in this day and age for people in various industries to work as hourly workers, and marketers log their time by the hour. Many...

Is print advertising still worth it?

December, 26 2016 Marnelle van der Merwe

Social media and digital have completely taken over the way in which people consume media (and advertising). Because of this, advertisers have...

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