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Where is social media heading this year?
February, 6 2017 Tokiso Molefe

South Africa is one of the fastest growing global markets and is growing quite rapidly in the digital space. According to the Social Media Landscape...

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South African marketing trends for 2017
February, 2 2017 Veronica Molelee

Marketing trends are constantly in flux, but some in-depth reporting gives us a look at what to expect going forward.

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Keeping up with inbound marketing in 2017
January, 26 2017 Veronica Molelee

Inbound marketing is an exciting new marketing frontier that works to influence potential customers from the research stage of their buying journey...

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Ego measurements vs real measurements
January, 23 2017 Marnelle van der Merwe

The success of a digital campaign can only truly be determined with real measurements in place. With the amount of data available on digital...

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Four advertising campaigns that changed the world
January, 17 2017 Penquin

Advertising has the ability to shape perceptions, to make a difference and - yes - even to change the world! Advertisers are trying to sell a...

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Great ways to stumble across killer content ideas
January, 10 2017 Penquin

With content marketing on the rise, one of the biggest challenges for marketers is coming up with new and interesting content ideas that sets you...

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