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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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How to be more productive

Posted by Annemie Burger on December 8, 2016 at 7:00 AM

After reading thousands of articles on how to be more productive, we’ve discovered there are only a few ways to achieve this elusive goal in today’s day and age. Productivity is not only about achieving more in less time, but also using the available tools, techniques and tips to improve your overall results.

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Topics: Creative

Unpleasant design [PODCAST]

Posted by Penquin on November 30, 2016 at 9:00 AM

The term unpleasant design sounds a little strange, and seems like an oxymoron. How can design be unpleasant? And moreover, how can it be unpleasant on purpose? The podcast 99 Percent Invisible spoke about unpleasant design in one of their well-researched episodes, and it made us think about how the principles of unpleasant design are applied to marketing.

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Topics: Creative

Does working from home make you more or less productive ?

Posted by Annemie Burger on November 14, 2016 at 8:00 AM

In a recent article, Kenny Hemphill of MentalFloss.com questioned whether working from home actually makes you more productive or creates more distraction.

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Topics: Creative

The evolution of virtual reality and what it means for marketing

Posted by Veronica Wainstein on November 10, 2016 at 8:00 AM

With the takeover of digital, online shopping and now virtual reality (VR), shoppers barely have to leave their homes to get the full shopping experience. Putting on a VR headset can instantly transport you to a holiday destination, front row seats to a concert or even outer space.

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Topics: Creative

Are creative ad awards still relevant?

Posted by Veronica Wainstein on November 7, 2016 at 8:00 AM

Every year the creative industry gears up to attend the Oscars of advertising - a series of awards rewarding creative excellence in advertising. Ad awards season is by far the most important time in the life of any Creative Director, Copywriter and Client Service team and for the longest time, the glitz and glam of attending an awards ceremony like the Loeries, for example, has been the highlight of the year.

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Topics: Creative

The 6 millennials you'll meet

Posted by Lucille Moreton on October 3, 2016 at 6:00 AM

What are Millennials?

Put simply, it’s the group of people who were born between 1980 and 2000 and have somehow been lumped together into the mystical category of the millennial generation.

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Topics: Creative

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