Welcome to
The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

Find out more

9 ways we motivate our staff

Posted by Annemie Burger on April 6, 2017 at 8:00 PM

Your staff are your best brand ambassadors. Here are a few ways to motivate your team, increase productivity and create a great company culture.

Read More

Topics: Creative

5 ways to do marketing videos now

Posted by Penquin on February 27, 2017 at 10:00 AM

You’ve heard it all before - video is the future and it’s taking content marketing by storm.

Though intimidating to most marketers, videos are well worth the time and production cost and are taking up an increasingly massive portion of all online traffic.  According to a Cisco study, a manufacturer of networking hardware and telecommunication systems, “consumer internet video traffic will dominate other types of traffic by 2019, taking a massive 80% share of the global market. To put that into perspective, it would take a single person 5 million years to watch the amount of video that will cross the network in a single month in 2019. That's a mind-blowing stat for the industry, but as the Internet gets bigger, the demands on infrastructure capable of delivering content to users are going to get even more urgent.”

Read More

Topics: Creative

Why you need to turn off your email every weekend [LONG FORM]

Posted by Annemie Burger on February 20, 2017 at 9:00 AM

Working 24/7 is all too easy when work emails and company Whatsapp groups bleed over into your personal ‘off’ time, but never giving yourself a break leads to burnout, frustration and in the long term, both inefficiency and unhappiness.

 

Work emails in particular are difficult to switch off from because quick responses and replies out of office hours are seen as signs of productivity and dedication to your clients. At least they do... superficially. “After a generation’s experience with email, a decade’s experience with smartphones, we are discovering that these technologies do not automatically make us more productive or give us more time with our kids,” writes Andrew Anthony in The Guardian, “Rather, they have tended to grind work down to a fine powder that spreads out right through our day.”

Read More

Topics: Creative

Does working by the hour make you more productive?

Posted by Annemie Burger on January 2, 2017 at 10:00 AM

It’s not uncommon in this day and age for people in various industries to work as hourly workers, and marketers log their time by the hour. Many businesses secure the hourly services of skilled workers or freelancers to complete certain tasks within a deadline, and they get paid hourly to do so.

Read More

Topics: Creative

Can Communication Tools Increase Productivity?

Posted by Veronica Wainstein on December 22, 2016 at 10:00 AM

In years gone by, communicating and interacting was face-to-face, or by post and landline. Anything else just didn’t exist. Today we are reachable even hundreds of kilometers in the sky, ordering our chicken or beef! With all of these methods of interaction, one has to wonder whether it hampers productivity in the workplace or actually increases it.

 

Read More

Topics: Creative

What kind of procrastinator are you? [QUIZ]

Posted by Penquin on December 12, 2016 at 9:00 AM


Have you ever wondered why you struggle to make decisions or fear the unknown? Why do you live for that last minute adrenaline rush or find it hard to say no to more on your plate? You might be a pro at procrastination.

Read More

Topics: Creative

joburg
+27 11 879 1900 •

16 Loius rd, Orchards, Johannesburg, SA.