A brief is a process not a product! Understand your briefing checklist
March, 21 2019
Briefing is an essential part of the relationship between client and agency. This handy article is written for clients to help guide the briefing...
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Marketing trends to look out for in South Africa in 2018
January, 18 2018
From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is...
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UPDATED | Trend insights from our experts for 2017
January, 4 2018
A lot has happened in the past 12 months. We're taking a look at what we originally predicted for 2017, to see if our predictions came true.
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How do you measure creative?
October, 19 2017
It’s one thing when you have data to measure the success of your marketing strategy, but it’s often difficult to put a number to creative content....
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The growth of mobile in Africa
September, 21 2017
Sub-Saharan Africa has the fastest growing mobile market in the world, according to the annual GSMA Mobile Economy Report (2017). Here’s what you...
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Activations case study: Microsoft South Africa Xbox One Holiday Road Show
August, 3 2017
Brand activations are the best way to get your new product into the hands of consumers, creating brand awareness in an engaging environment.
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