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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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9 ways we motivate our staff

Posted by Annemie Burger on April 6, 2017 at 8:00 PM

Your staff are your best brand ambassadors. Here are a few ways to motivate your team, increase productivity and create a great company culture.

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Topics: Creative

5 ways to do marketing videos now

Posted by Penquin on February 27, 2017 at 10:00 AM

You’ve heard it all before - video is the future and it’s taking content marketing by storm.

Though intimidating to most marketers, videos are well worth the time and production cost and are taking up an increasingly massive portion of all online traffic.  According to a Cisco study, a manufacturer of networking hardware and telecommunication systems, “consumer internet video traffic will dominate other types of traffic by 2019, taking a massive 80% share of the global market. To put that into perspective, it would take a single person 5 million years to watch the amount of video that will cross the network in a single month in 2019. That's a mind-blowing stat for the industry, but as the Internet gets bigger, the demands on infrastructure capable of delivering content to users are going to get even more urgent.”

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Topics: Creative

Why you need to turn off your email every weekend [LONG FORM]

Posted by Annemie Burger on February 20, 2017 at 9:00 AM

Working 24/7 is all too easy when work emails and company Whatsapp groups bleed over into your personal ‘off’ time, but never giving yourself a break leads to burnout, frustration and in the long term, both inefficiency and unhappiness.

 

Work emails in particular are difficult to switch off from because quick responses and replies out of office hours are seen as signs of productivity and dedication to your clients. At least they do... superficially. “After a generation’s experience with email, a decade’s experience with smartphones, we are discovering that these technologies do not automatically make us more productive or give us more time with our kids,” writes Andrew Anthony in The Guardian, “Rather, they have tended to grind work down to a fine powder that spreads out right through our day.”

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Topics: Creative

Does working by the hour make you more productive?

Posted by Annemie Burger on January 2, 2017 at 10:00 AM

It’s not uncommon in this day and age for people in various industries to work as hourly workers, and marketers log their time by the hour. Many businesses secure the hourly services of skilled workers or freelancers to complete certain tasks within a deadline, and they get paid hourly to do so.

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Topics: Creative

Can Communication Tools Increase Productivity?

Posted by Veronica Wainstein on December 22, 2016 at 10:00 AM

In years gone by, communicating and interacting was face-to-face, or by post and landline. Anything else just didn’t exist. Today we are reachable even hundreds of kilometers in the sky, ordering our chicken or beef! With all of these methods of interaction, one has to wonder whether it hampers productivity in the workplace or actually increases it.

 

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Topics: Creative

What kind of procrastinator are you? [QUIZ]

Posted by Penquin on December 12, 2016 at 9:00 AM


Have you ever wondered why you struggle to make decisions or fear the unknown? Why do you live for that last minute adrenaline rush or find it hard to say no to more on your plate? You might be a pro at procrastination.

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Topics: Creative

How to be more productive

Posted by Annemie Burger on December 8, 2016 at 7:00 AM

After reading thousands of articles on how to be more productive, we’ve discovered there are only a few ways to achieve this elusive goal in today’s day and age. Productivity is not only about achieving more in less time, but also using the available tools, techniques and tips to improve your overall results.

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Topics: Creative

Unpleasant design [PODCAST]

Posted by Penquin on November 30, 2016 at 9:00 AM

The term unpleasant design sounds a little strange, and seems like an oxymoron. How can design be unpleasant? And moreover, how can it be unpleasant on purpose? The podcast 99 Percent Invisible spoke about unpleasant design in one of their well-researched episodes, and it made us think about how the principles of unpleasant design are applied to marketing.

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Topics: Creative

Does working from home make you more or less productive ?

Posted by Annemie Burger on November 14, 2016 at 8:00 AM

In a recent article, Kenny Hemphill of MentalFloss.com questioned whether working from home actually makes you more productive or creates more distraction.

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Topics: Creative

The evolution of virtual reality and what it means for marketing

Posted by Veronica Wainstein on November 10, 2016 at 8:00 AM

With the takeover of digital, online shopping and now virtual reality (VR), shoppers barely have to leave their homes to get the full shopping experience. Putting on a VR headset can instantly transport you to a holiday destination, front row seats to a concert or even outer space.

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Topics: Creative

Are creative ad awards still relevant?

Posted by Veronica Wainstein on November 7, 2016 at 8:00 AM

Every year the creative industry gears up to attend the Oscars of advertising - a series of awards rewarding creative excellence in advertising. Ad awards season is by far the most important time in the life of any Creative Director, Copywriter and Client Service team and for the longest time, the glitz and glam of attending an awards ceremony like the Loeries, for example, has been the highlight of the year.

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Topics: Creative

The 6 millennials you'll meet

Posted by Lucille Moreton on October 3, 2016 at 6:00 AM

What are Millennials?

Put simply, it’s the group of people who were born between 1980 and 2000 and have somehow been lumped together into the mystical category of the millennial generation.

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Topics: Creative

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