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It’s one thing when you have data to measure the success of your marketing strategy, but it’s often difficult to put a number to creative content. Here’s some tips to help you analyse the performance of your creative content.

People often confuse creative (the noun) with creativity and creative (the adjective). Before we talk about how to measure creative, let’s start off with a working definition of what “creative” is - in the marketing sense of the term.

Sub-Saharan Africa has the fastest growing mobile market in the world, according to the annual GSMA Mobile Economy Report (2017). Here’s what you need to know.

Brand activations are the best way to get your new product into the hands of consumers, creating brand awareness in an engaging environment.

It’s been nine years since I was introduced to Suzuki Auto, and my friends and family can attest to the fact that I’m completely besotted with this brand.  

It was most definitely a love at first sight relationship - one of my reasons for starting my career at Penquin was that I just had to drive the Suzuki Jimny. I’m now driving my third Suzuki in their model line-up, because every time I needed an upgrade, I just fell in love over and over again. So, you’ll note in this blog post, that I refer to the brand as my, our, us – not only because I am proud of the work we have done over the years with the brand, but because I have a very personal attachment to Suzuki and the team we work with (who live and breathe this remarkable company).

Take a trip into the mind of a procrastinator to understand what makes us put off preparing that presentation - at least until tomorrow.

We’ve all done it at some point in our lives:  allowed that deadline to sneak up on us and pulled an all-nighter to meet it.

The big question is, why do we torture ourselves like this? Every responsible adult knows it’s a lot less stressful to gradually devour a task in manageable, bite-sized chunks. We all know that leaving things to the last minute is a recipe for disaster, and yet somehow - amidst our busy schedules - we find ourselves falling into the trap of instant gratification, taking a trip down the cat video hole, instead of preparing for the presentation that’s due next week.