The Dying Art of the Press Release

Posted by Sandra Palmer on October 27, 2016 at 8:00 AM

Is your press release not getting the traction you hoped? Here’s how to write one in the digital age.

People don’t consume information like they used to, and Public Relations (PR) needs to catch up.

Like pretty much everything else, PR has gone through a massive transition since the advent and popularity of digital. Before, press releases meant that a long-winded piece of writing was sent out to the masses, encapsulating the ‘spray and pray’ approach. Very often these were accompanied by a press conference and events to promote whatever the business was boasting about at the time.

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But is it ART? The Anatomy of Design in Marketing

Posted by Darren Leishman on March 28, 2016 at 9:20 AM

Design is one of the key drivers for engagement in advertising, and getting it right for your target audience and buyer personas is crucial.

What we find is a huge disconnect between what works, and what people perceive great design to be. What you have to remember is that design, by definition, is art with a function.

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IAB Digital Summit 2016: Engage with the Future of Advertising

Posted by Penquin on March 3, 2016 at 4:42 PM

Our media team attended the IAB Digital Summit 2016, and we've compiled the tweets, the pictures, and the graphics into an overview of what's new, what's important, and what to expect. 

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