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The daily pen.

Penquin is a full-service, independent advertising agency

We offer unique integrated marketing solutions that connect people and make them feel part of something bigger. Experiences are the soul of our creative thinking. They inspire us to tell stories that stir emotions, instil belief, and help you build long-lasting, authentic relationships with your customers.

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How remote working affects creativity [Video]

Penquin’s most common onboarding questions from clients

How to get the most bang for your buck from media

How the marketing manager role has changed (and how you can still wow people)

Questions to ask your agency

Quick wins: what are they, why you need them, and when you don’t

Outsource vs in-house marketing agencies: which is best? [INFOGRAPHIC]

7 Key takeaways from Web Summit

Super Bowl 2020: Our best (and worst) ads

Can you trust your advertising agency with your data?

How to choose the right agency for your small business

10 of our favourite South African handcrafted businesses

Our best INBOUND19 gems, marketing successes, and so much more

WebSummit: the highlights from our team on the ground

Understanding media strategy, media planning and media buying

Beginner’s guide to ecommerce for start-ups and SMEs

How to choose the right influencers for your brand

What being an independent agency means for us

Social round-up and key takeaways from INBOUND19

10 website terms to make you sound like a pro

How not to delegate like a douchebag

Integration vs Specialisation: Here’s what the experts think

The importance of company culture and great internal communication

How checklists and to-do lists improve your productivity

The 6 instances where expectations didn’t match reality in the world of marketing

South African social media accounts to inspire you

Understanding media strategy and why it matters

What is a brand strategy?

The integrated marketing mix: translating the 4 P's into the 4 C's

A brief is a process, not a product! Understand your briefing checklist.

Marketing trends: prepare yourself for 2019

Where are we headed?  The future of technology

Looking back on 2018: we soared higher than ever before.

Dear media owners: the cost of products vs. the cost of media

Why you can’t create award winning campaigns in silos

How to sell more without spamming your customers

What to expect from a comm strat

Why problem-centric selling is one of the most important things you can do for your business

There is Absolutely Such A Thing as a Stupid Question

[CASE STUDY] The Ignis launch: an integrated marketing success

The very best learnings from INBOUND18 (and what we're going to do with them)

Always On vs Campaign based marketing

How to win at birthday emails

Report card: how to grade your client service team [CHECKLIST]

Be awesome... or die trying! (You ain't nothin' if you don't have soul)

9 Advantages of using your client service

Debunking marketing jargon

How to measure your marketing agency

The journey of a brief

[Checklist] Conflict resolution tips: how to handle objections and criticism

Why onboarding is crucial to the success of your marketing strategy

Future Ad Africa 2018: key takeaways and Tweet roundup

Did you know the effort that goes into a blog post?

Advertising hits and misses of 2018        (so far)

The New Gung Ho: Vulnerability in the Working Environment

5 campaigns we’re proudest of

Networking for an introvert

Considered Solutions: Remember Why You Started All This

Marketing trends to look out for in South Africa in 2018

UPDATED | Trend insights from our experts for 2017

The mother of all F@&k ups

Suzuki: Brand of the Year 2017 [video]

You should probably take me seriously

Grow with empathy

Creative process – wait, isn’t that an oxymoron?

How junk status will affect your marketing

Social media image sizes

How do you measure creative?

INBOUND17 | Tweet Round-up

Winning on LinkedIn

The Beauty of it: The Beast of it

How to live tweet like a pro!

The growth of mobile in Africa

Who we’re looking forward to seeing at #INBOUND17

3 examples of successful marketing integration

How to protect your social media profiles from cyber attacks

How a hashtag can integrate your marketing campaign

Remaining agile in interesting times

The future of media: technology, storytelling and culture

Activations case study: Microsoft South Africa Xbox One Holiday Road Show

Smarter selling: How to close a sale in 5 steps

To outsource or not? 6 surprising benefits of working with a marketing agency

12 tell-tale signs your marketing team is overwhelmed

Should sales be involved in digital marketing?

11 reasons you're not seeing ROI on your marketing spend

Why you should partner with another brand

Igniting my love for all things Suzuki

The Kardashian phenomenon: social media is mass media [LONG FORM]

How to hire a social media team

The challenges of being a female leader

Why marketing has become the hardest position to hire for

How to set up your first PPC campaign

Hitting that moving target: what is integrated marketing?

The Pareto Principle: building trust will boost your sales

How to gain control of your free time [video]

5 tips from an outsourced marketing firm on how to manage your outsourced marketing team

Inside the mind of a master procrastinator [video]

How to align outsourced marketing and insourced sales

9 ways we motivate our staff

Print ads are still the most trusted form of advertising

5 website must-haves for your business

Valentine's Day adverts that actually worked [VIDEO]

4 Things you can do to improve your marketing

How to plan an event that sells

Digital essentials I Your social media starter kit

Your event management checklist

Your inbound marketing guide

5 ways to do marketing videos now

PPC 101 (the pay per click beginner’s guide)

Why you need to turn off your email every weekend [LONG FORM]

Trends: Artificial intelligence in marketing

How to get your brand online: an essential checklist

Marketing strategy tips to reach your goals

Where is social media heading this year?

South African marketing trends for 2017

Keeping up with inbound marketing in 2017

Ego measurements vs real measurements

Generation Z: All you need to know about the new spending force

Four advertising campaigns that changed the world

Great ways to stumble across killer content ideas

Our podcast of the month: Social Media Marketing Happy Hour

Does working by the hour make you more productive?

Brand awareness versus product specific advertising

Is print advertising still worth it?

The best marketing campaigns for the holiday

Can Communication Tools Increase Productivity?

Why you should care about native advertising

How shopping behaviour changes over the holiday season

What kind of procrastinator are you? [QUIZ]

How to be more productive

6 Marketing quick-wins

Measure your marketing efforts successfully: Metrics that matter

Unpleasant design [PODCAST]

Understand your customers' needs

The 6 building blocks for developing an engagement strategy

Six common errors simple to overcome on social media

Does working from home make you more or less productive ?

The evolution of virtual reality and what it means for marketing

Are creative ad awards still relevant?

5 Ways to get the easy website traffic you need

[Checklist] Is your marketing strategy still relevant?

The Dying Art of the Press Release

How marketing savvy are you?

How to achieve that elusive Inbox Zero

Having it all: mom and marketer

The 6 millennials you'll meet

Tell a story, sell a product

Penquin celebrates 16 sweet years

The podcasts that will make you a better marketer

Get your creatives to fill out their timesheets

The project management mistakes you're making

Good-bye Millennials, hello Generation Z

7 Ways to say no to your boss

The open office is up for debate

Our 5 favourite productivity podcasts of 2016

Customer experience goes digital

The strategy behind customer experience

6 ways Google Adwords is making mobile marketing better

Content distribution and how it powers inbound marketing

South Africans and Online Shopping: Where Customer Experience Matters

Online engagement: it’s all about the user experience

Buyer’s Journey: The treasure map to sales

3 Brain Hacks to Sell More Products More Often

How Your Brand Can Keep Marketing's Promises

Content Marketing vs Inbound Marketing – What’s the Difference?

[Update] What type of marketer are you?

Stop Fighting, Kids! The Sibling Rivalry between Sales and Marketing

The Buyer Persona: Research That Tells a Customer’s Story

Penquin rockets SAMTRAC to Inbound success

But is it ART? The Anatomy of Design in Marketing

Customer impact in the sales and marketing stand-off

Evaluate the effectiveness of your inbound marketing campaign [Checklist]

Agile Marketing: Flipping your Strategy Script

SEO: Don't Get Lost Online

Telling Stories: 3 Ways Advertisers Can Bring Art Back to Ads

The Rise of Inbound Marketing: Where We’ve Been; Where We’re Going

IAB Digital Summit 2016: Engage with the Future of Advertising

Inbound Marketing: The Essential List of Terms You Should Know

Expert answers: Why activations are integrated marketing gold

The Final Frontier: Design Indaba Wraps Up

Design Indaba Day 2: Penquin's MD Checks In

Design Indaba day one: Kickstarting Inspiration

Agency Integration: An Agenda-Driven Apocalypse?

Social media and your identity: where one ends and the other begins

Reviewing the marketing trends of 2015: Moving forward

Trend Alert: Consumer Experience in Action

Doodle With Penquin: 2016's Interactive Offering

Deloitte’s Holiday Report: The Focus is on Family

Be Kind to Customers: Christmas at Aunt Edna’s

Connecting with Consumers this Holiday: 7 Tips

The Festive Marketing Maze: What Shopping Can Teach You

The Honeymoon is over: Paid Ads and the Ad Blocker War

[Updated] The success of Pokémon Go- why gamification works

Surplus Budget: It’s not the Nightmare Before Christmas

Getting Started: Selling to the Right Crowd

10 Smart Steps to Boost Your Audience Engagement

INBOUND15: Top Metrics for Marketers

Inbound Tips to Improve Traditional Media Impact

[Update] Our productivity tool of the week

Social Media in Business: South Africa’s Progress 2015

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